Position Summary

The Outbound Lead Re-engagement Specialist (SDR) is responsible for executing targeted outbound campaigns to re-engage inactive or legacy leads and generate qualified sales opportunities. Operating directly within CRM and cloud telephony systems, this role follows structured multi-touch outreach playbooks, conducts discovery conversations, logs accurate dispositions, and re-qualifies prospective accounts.

Responsibilities:

• Execute high-volume outbound calling campaigns to re-engage inactive and cold lead records using cloud telephony systems.

• Perform structured email-based follow-ups and multi-touch cadences to maximize lead contact rates.

• Operate directly in Salesforce to manage assigned lead queues, update contact fields, and log call dispositions.

• Conduct discovery and qualification conversations to assess prospect interest and uncover viable sales opportunities.

• Document all outreach activity, detailed conversation notes, and scheduled follow-ups within the CRM.

• Manage and advance a substantial volume of lead records through defined multi-step outreach workflows.

• Adhere strictly to structured outreach playbooks, messaging guidelines, and qualification standards.

• Collaborate with sales leadership to provide feedback on campaign performance, common objections, and playbook effectiveness.

• Maintain consistent daily outreach activity to meet or exceed established contact, qualification, and re-engagement metrics.

Requirements:

• Proven track record in outbound sales, lead generation, SDR, BDR, or cold outreach roles.

• Native-level English fluency with clear and professional verbal and written communication skills.

• Direct hands-on experience operating in Salesforce, including lead queue management, field updates, and disposition logging.

• Demonstrated experience conducting high-volume outbound calling campaigns using cloud phone systems such as RingCentral.

• Ability to execute structured sales playbooks and multi-touch outreach cadences with consistency.

• Strong active listening, rapport-building, and objection-handling capabilities.

• High organizational discipline, time management, and attention to detail when managing large pipelines.

• Ability to work onsite in Monterrey, Nuevo Leon.

Nice to Have:

• Multilingual proficiency in Spanish, Portuguese, or French.

• Prior experience in lead re-engagement, win-back, or database reactivation sales campaigns.

• Familiarity with sales engagement software and automated email outreach tools.

What Success Looks Like:

• Consistently meeting or exceeding established daily and weekly outbound call and email volume targets.

• Successfully re-engaging inactive leads and converting target records into qualified sales pipeline opportunities.

• Maintaining comprehensive data integrity and prompt disposition logging within Salesforce.

• Executing structured outreach playbooks with high fidelity and low leakage across assigned lead batches.

• Delivering measurable pipeline impact and contributing to the expansion of long-term sales initiatives.